Personal Branding & Reputation Building
Be known for something worth being known for
About this module
In the attention economy, invisibility is a career killer. This module teaches you to architect an authentic personal brand, build an online presence that attracts opportunities, and become a recognized name in your field.
What you will achieve
- Define your personal brand positioning in 2 sentences
- Optimize your LinkedIn profile for discovery and credibility
- Build a content strategy that demonstrates expertise
- Create or update a professional portfolio
- Design a reputation-building action plan
Lessons (8)
Lesson 1: Personal Branding — Part 1
concept
Lesson 2: Personal Branding — Part 2
framework
Lesson 3: Personal Branding — Part 3
exercise
Lesson 4: Personal Branding — Part 4
reflection
Lesson 5: Personal Branding — Part 5
case-study
Lesson 6: Personal Branding — Part 6
concept
Lesson 7: Personal Branding — Part 7
framework
Lesson 8: Personal Branding — Part 8
exercise
Capstone Project
Your Brand Architecture
Define your personal brand, optimize your LinkedIn, create 3 pieces of thought leadership content, and build your professional portfolio.
Deliverables
- →Personal brand statement
- →Optimized LinkedIn profile
- →3 content pieces (posts/articles)
- →Portfolio structure
Mastery Progress
Topics
Module Quiz
Test your knowledge. Pass at 70% to advance.